JioHotstar to Launch Micro-Dramas by 2026, Tapping India's Short-Form Content Boom

• JioHotstar plans to enter the micro-drama segment by early 2026, aiming to capitalize on India's growing demand for short-format, episodic content.
• The OTT platform is in advanced talks with short-video creators and production houses to roll out a broad content slate, including sports, fiction, and creator-led shows.
• JioHotstar will leverage its existing content library and commission original content, giving it an edge over smaller, standalone micro-drama platforms.
• With over 300 million subscribers, JioHotstar's entry is expected to significantly alter the competitive landscape of India's rapidly growing micro-drama market.
• The move is seen as a strategy to "future-proof attention" and bridge the gap between social video and OTT, as micro-dramas are projected to be the fastest-growing segment in interactive media.

Why It Matters: JioHotstar's 2026 micro-drama launch aims to dominate India's booming short-form content market.