(FILES) People walk past the Samsung logo displayed on a glass door at the company's Seocho building in Seoul on April 30, 2025. South Korean conglomerate Samsung unveiled on November 16 a plan to invest $310 billion over the next five years mostly in technology powering artificial intelligence, aiming to meet growing demand driven by a global boom. (Photo by Jung Yeon-je / AFP)
Business
C
CNBC TV1807-01-2026, 07:19

Samsung's AI Comeback Fuels $350 Billion Rally; Record Earnings Expected

  • Samsung Electronics' market value surged by $350 billion since early last year, with analysts predicting further growth due to record earnings.
  • Despite a slow start in the AI rally, Samsung's shares are outperforming SK Hynix in 2026, after years of underperformance.
  • Anticipated AI advancements and significant memory chip price increases are driving the "Samsung is back" narrative.
  • Samsung is reportedly close to a deal to supply Nvidia with high-bandwidth memory (HBM) chips, potentially boosting its value.
  • Demand for HBM has negatively impacted traditional memory product capacity, causing prices for legacy DRAM (used in PCs, smartphones) to skyrocket.

Why It Matters: Samsung's strong earnings and AI chip advancements signal a major comeback, sustaining its $350 billion market rally.

More like this

Loading more articles...