Amit Kumar, CEO & Co-Founder(Left) and Suyash Motarwar, Chief Technology & Product Officer, QWEEN (Right)
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CNBC TV1819-12-2025, 13:17

Aamir Khan, Ranbir Kapoor Back Luxury Jewellery Brand QWEEN

  • Bollywood stars Aamir Khan and Ranbir Kapoor have invested an undisclosed amount in QWEEN, a natural luxury jewellery brand launching in February 2026.
  • This investment follows a ₹1,000-crore strategic investment by Rosy Blue and Kashikey Co. Ltd., signalling strong investor confidence.
  • Founded by Amit Kumar and Suyash Motarwar, QWEEN aims to reimagine fine jewellery for modern Indian women, focusing on ethically sourced, all-natural materials.
  • The brand plans to open its first experiential retail stores in Bengaluru and Delhi, offering over 20 collections and 3,000+ SKUs.
  • Aamir Khan was drawn to QWEEN's authenticity and long-term thinking, while Ranbir Kapoor emphasized celebrating women with a relatable jewellery brand.

Why It Matters: Bollywood stars Aamir Khan and Ranbir Kapoor invest in QWEEN, a new luxury jewellery brand.

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