Truecaller's Future Uncertain in India Amidst CNAP Threat

• Truecaller, with 250 million users primarily in India, faces an uncertain future due to the government's proposed CNAP system.
• CNAP (Calling Name Presentation) is a network-level caller ID system by TRAI, displaying caller names directly from verified KYC records.
• Founded in 2009, Truecaller gained immense popularity in India by helping users identify unknown and spam calls through crowdsourcing.
• Unlike Truecaller's app-based solution, CNAP will be free, native to telecom networks (Jio, Airtel, Vodafone-Idea), and won't require app downloads or permissions.
• Analysts suggest Truecaller must reinvent itself with AI fraud detection or business tools to remain relevant in a post-CNAP ecosystem.

Why It Matters: India's CNAP system threatens Truecaller's dominance, forcing a potential pivot for the app.