Truecaller's India Future in Jeopardy? Government's CNAP Threatens App's Dominance

• Truecaller, with 250 million users, faces an existential threat in India from TRAI's proposed CNAP feature.
• CNAP (Calling Name Presentation) will display caller names directly on mobile networks using KYC data, making it a built-in, accurate alternative to Truecaller.
• Founded in 2009 in Stockholm, Sweden, Truecaller became highly successful in India due to the high volume of spam calls, making it its largest market.
• Truecaller's freemium business model (ads, subscriptions) is challenged by CNAP, which will be free and integrated into the network.
• Experts suggest Truecaller must innovate its business model, possibly focusing on AI-based fraud detection, to survive in India.

Why It Matters: Government's CNAP feature threatens Truecaller's dominance in India, forcing it to adapt or risk obsolescence.