IPL: From Experiment to Golden Goose, Set to Earn 70,000 Crore by 2031
IPL: From Experiment to Golden Goose, Set to Earn 70,000 Crore by 2031
- •The IPL, starting as an experiment in 2008, has become a global sports business powerhouse.
- •BCCI expects over 70,000 crore rupees from broadcast revenue alone between 2027 and 2031.
- •IPL is the country's biggest talent hunt, fostering dreams and ambitions for two months annually.
- •It has given cricketers new recognition, marketers an investment platform, and BCCI its 'golden goose'.
- •The league unites India, provides opportunities for uncapped talent, and strengthens the national T20 team.
