•India's sports economy surpassed $2 billion in 2025, marking a 13% growth, driven largely by the Indian Premier League (IPL).
•Sports advertisements saw a nearly 20% spike, reaching Rs 9571 Crores (51% of share), while sponsorships grew 7% to Rs 7943 Crores (42% of share).
•The industry's value surged from Rs 9,530 Crores in 2021 to Rs 18,864 Crores in 2025, a nearly 19% increase.
•Cricket, primarily the IPL, was the main driver, contributing Rs 16,704 crore, accounting for 95% of media spending and 81% of sponsorship.
•Emerging sports saw a market share drop despite events like Neeraj Chopra's Invitational and Lionel Messi's GOAT Tour, due to delays in events like the India Super League.
