AI Revolutionizes India's Media & Entertainment in 2025: Production, Consumption Transformed

• Generative AI became integral to M&E workflows, shortening production cycles for film, OTT, and digital content, and enabling faster localization and marketing.
• Streaming solidified its dominance, with digital consumption surpassing TV and print, driven by D2C platforms and mobile-first, short-form video content.
• AI-powered recommendation systems, real-time translation, and accessibility features significantly improved user experience and content discovery, especially for regional audiences.
• The rise of low-quality AI "slop videos" led YouTube to implement monetization restrictions, pushing creators towards hybrid, human-centric AI workflows.
• New AI-driven music acts and virtual artists emerged, while gaming, interactive media, and India's global role in content production expanded, blurring industry lines.

Why It Matters: Technology, particularly AI, fundamentally reshaped India's M&E industry in 2025, driving innovation, new content forms, and challenges.