Bharat Powers India's Interactive Media Boom: Redseer

• Tier 2+ cities drive the majority of India's 500M social media audience and digital transactors, accounting for over 70% of users.
• India's interactive media market is projected to reach $440M by FY2025, growing at ~45% CAGR, fueled by 700M smartphone users and low data costs.
• The post-2016 launch of Jio and UPI significantly boosted online access and digital payments, forming the core infrastructure for this boom.
• Digital entertainment is evolving beyond mainstream OTT to localized formats like micro dramas, audio storytelling, vernacular short-form video, and AI companion apps.
• Key emerging formats include micro dramas (projected >$1B by FY2030) and audio streaming ($300M by 2030), with monetization driven by UPI-enabled nano-transactions.

Why It Matters: India's digital media boom, led by Tier 2+ cities, signals huge market potential.