Apple Dominates 2025 Global Smartphone Market with 20% Share, Counterpoint Reports

• Apple secured the top spot in the 2025 global smartphone market with a 20% share, driven by strong demand and economic momentum.
• Overall smartphone shipments increased by 2% year-on-year, supported by growth in emerging markets.
• Samsung ranked second with a 19% market share, while Xiaomi came in third with 13%, boosted by emerging market demand.
• Apple's success was attributed to solid demand in emerging and mid-sized markets, alongside strong sales of the iPhone 17 series.
• Counterpoint predicts a softening in the global smartphone market for 2026 due to chip shortages and rising component costs.

Why It Matters: Apple led the 2025 global smartphone market, but future growth faces challenges from chip shortages.