Bombay HC Questions AI Celebrity Simulations Legality in Shilpa Shetty Rights Case

• Bombay High Court questioned the legality of AI tools simulating celebrity personalities without consent during Shilpa Shetty's personality rights hearing.
• Justice Sharmila Deshmukh raised concerns over platforms allowing users to interact with AI-generated celebrity versions without approval.
• The court questioned an AI company's right to operate without consent, especially when content is acknowledged as fictional, directing them to file a detailed response.
• Concerns were also raised about unverified YouTube commentary on court proceedings involving Shetty, potentially maligning parties.
• While platforms claim removal of infringing URLs, Shetty's team disputes this; court reiterated 'take-down on notice' for intermediaries.