Courts Shield Creators: Deepfakes & Identity Theft Spark Legal Battles

• Delhi High Court upheld Raj Shamani's personality rights, ordering removal of deepfakes and unauthorized content, setting a precedent for creators.
• Cases like Zara Patel, Sofik SK, and Sweet Zannat highlight widespread deepfake and impersonation issues affecting digital creators.
• Experts emphasize that creators' identity (name, image, voice) is a valuable business asset, and deepfakes erode trust, impacting income and brand collaborations.
• Personality rights, encompassing name, image, voice, and persona, are crucial for creators, especially as AI makes impersonation cheap and scalable.
• While legal action is increasing, India lacks a dedicated statute for AI-generated identity misuse, urging creators to proactively protect their digital identity as intellectual property.

Why It Matters: Courts are increasingly protecting creators' personality rights against deepfakes and identity theft, recognizing their digital identity as a valuable asset.