Indian Celebs Fight AI Misuse, Seek Personality Rights in Delhi HC

• Personality rights litigation is increasing in India due to AI, deepfakes, and unauthorized commercial use of public figures' identities.
• Indian courts derive personality rights from existing legal principles, as there is no specific statute.
• The Delhi High Court has frequently intervened, expanding protection against misuse like AI-generated content and unauthorized endorsements.
• Public figures are concerned about losing commercial value and reputational damage from unconsented use of their name, image, and voice.
• Numerous celebrities, including Sunil Gavaskar, Salman Khan, and Amitabh Bachchan, have sought court protection for their personality rights.

Why It Matters: AI misuse makes protecting personal identity crucial, with courts expanding legal scope.