X currently offers creator payouts linked to engagement and advertising revenue share.
Digital
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Storyboard31-12-2025, 12:04

Elon Musk Hints X Payouts May Exceed YouTube for Creators

  • Elon Musk indicated X might increase creator payouts, potentially surpassing YouTube, to retain original content.
  • This move is a response to user feedback suggesting platforms must pay creators to remain relevant amidst AI content growth.
  • Musk agreed, emphasizing higher payouts while rigorously enforcing rules against system abuse like artificial engagement.
  • The changes aim to make X more financially viable for creators and keep valuable content within its ecosystem.
  • X's current monetization framework, based on engagement and ad revenue share, is expected to see significant adjustments.

Why It Matters: X plans higher creator payouts, potentially beating YouTube, to secure original content and combat AI's rise.

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