Meta to Impose 2-5% Location Fee on Advertisers to Offset Digital Service Taxes

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Meta Imposes New 'Location Fee' on Advertisers in Select Countries

Meta said it had previously absorbed these costs itself but has now decided to pass them on to advertisers.

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Storyboard•11-03-2026, 09:52

Meta Imposes New 'Location Fee' on Advertisers in Select Countries

•Meta to charge advertisers a 2-5% 'location fee' in select countries starting July 1.
•The fee aims to offset digital service taxes imposed by certain governments.
•It applies to image/video ads and WhatsApp campaigns, based on the audience's location.
•Rates vary: UK (2%), France, Italy, Spain (3%), Austria, Turkey (5%).
•This move follows similar steps by Alphabet (Google) and Amazon to cover digital service taxes.

Read Full Article on Storyboard in English

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