Meta Launches Instagram Plus: Premium Subscription with Exclusive Features

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Instagram Plus: Meta Tests Premium Subscription with Exclusive Features

Instagram app icon is seen on a smartphone in this illustration taken October 27, 2025. REUTERS

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Firstpost•31-03-2026, 00:55

Instagram Plus: Meta Tests Premium Subscription with Exclusive Features

•Meta begins testing Instagram Plus, a new premium subscription offering exclusive features in select countries.
•Subscribers can view stories anonymously and see how many people rewatched their own stories.
•Features include unlimited audience lists for stories, extending story visibility beyond 24 hours, and animated 'superlikes'.
•Instagram Plus is separate from Meta Verified and targets everyday users, following models from Snapchat and X.
•Pricing varies by country, with initial tests showing costs around $1.07 to $2.20 USD per month.

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