Netflix to Redesign App, Expand Short-Form Video and Podcasts to Boost Engagement

• Netflix plans a major mobile app redesign by late 2026 to compete with social platforms like YouTube, TikTok, and Instagram.
• The revamp will integrate vertical video feeds, similar to TikTok and Instagram Reels, to enhance content discovery and user engagement.
• Netflix is accelerating its push into video podcasts, launching original content and partnering with distributors like Spotify and iHeartMedia.
• Co-CEO Greg Peters stated the redesign provides a foundation for continuous experimentation and evolution of the mobile experience.
• The strategy aims to make content discovery and usage on Netflix resemble a social platform, focusing on entertainment discovery through mobile-first features.

Why It Matters: Netflix is overhauling its app and expanding into short-form video and podcasts to boost user engagement.