Netflix to Launch Instagram Reels-Style Vertical Video Feed in Mobile App

• Netflix plans a major mobile app redesign, introducing an Instagram Reels-style vertical video feed to enhance content discovery.
• The update, announced during Netflix’s Q4 earnings call, is expected to launch in late 2026 and aims to adapt to modern mobile video consumption habits.
• The vertical feed will feature short, swipeable clips from shows, movies, and new formats like video podcasts, a space Netflix recently entered.
• Netflix emphasizes the goal is to improve discovery and engagement on mobile, not to become a social media app.
• The revamp comes as Netflix reported $45.2 billion in revenue in 2025 and surpassed 325 million paid subscribers, adapting to a changing entertainment landscape.

Why It Matters: Netflix is revamping its mobile app with a vertical video feed to boost content discovery and engagement.