Noise Master Series Debuts: Bose Audio Engineering Meets AI Power

• Noise launches its Master Series, a strategic shift emphasizing research, engineering, and design standards for future products.
• The series features "Sound by Bose" tuning and engineering, leveraging Bose's six decades of acoustic research for global audio standards and affordability.
• Noise Master Buds 2 is the first product, offering adaptive active noise cancellation, spatial audio with head tracking, and advanced AI integration.
• The company evolves from a value brand to an ecosystem player, focusing on manufacturing scale, software, and audio credibility.
• New AI features in Master Buds 2 support "micro-moments" like voice control and head-gesture interactions, with a focus on privacy.