Omnicom & Google Launch AI Search Agent to Decode Consumer Intent

• Omnicom Media and Google unveiled a new AI-powered "consumer prompt insights tool" at CES 2026.
• The agent decodes evolving consumer intent by analyzing context-rich questions, moving beyond traditional keywords.
• It provides deeper visibility into search behavior, helping brands adapt content, search strategy, and marketing investments.
• The tool unifies data from Google Insights, Keyword Planner, Search Console, and Gemini, shortening analysis cycles.
• Insights influence budget allocation, influencer marketing, and brand content discoverability in large language models.

Why It Matters: Omnicom and Google's new AI agent redefines consumer intent understanding for brands.