Amazon Launches Alexa.com, Bringing AI Assistant to the Web

• Amazon launched Alexa.com at CES 2026, bringing its AI assistant Alexa+ to the web for Early Access customers.
• The web platform allows users to interact with Alexa+ online, similar to AI chatbots like ChatGPT or Gemini, extending its reach beyond physical devices.
• A redesigned Alexa mobile app now features a primary chatbot-style, "agent-forward" interface, shifting focus to conversational interaction.
• Alexa+ on the web focuses on family and household tasks, including smart home management, calendar updates, grocery shopping (Amazon Fresh/Whole Foods), and personalized recommendations.
• Expanded service integrations with partners like Angi, Expedia, Square, and Yelp enable more actions directly within the assistant, making Alexa+ a full-scale, omnipresent AI.

Why It Matters: Amazon expands Alexa+ to web and mobile, aiming for an omnipresent AI assistant for all users.