US Judge Dismisses X Lawsuit Against Advertisers Over Alleged Boycott

• A US judge dismissed X Corp's lawsuit alleging an illegal advertiser boycott, according to a BBC report.
• The 2024 Texas court case accused companies like Unilever, Mars, and Orsted, along with the World Federation of Advertisers, of conspiring to deprive X of billions in ad revenue.
• Judge Jane Boyle ruled that X Corp failed to prove harm under federal competition laws, despite claims of significant impact on its advertising business.
• The lawsuit followed a sharp decline in X's ad revenue after Elon Musk's 2022 acquisition of Twitter, its rebranding, and changes to content moderation.
• Defendants denied allegations, stating advertising decisions were independent, and the judge concluded the alleged conspiracy didn't constitute a valid antitrust claim.