X to Open Source Recommendation Algorithm for Transparency, Faces Grok AI Controversy

• Elon Musk announced X will open source its recommendation algorithm within 7 days to enhance platform transparency.
• The release will include all code for ranking organic and advertising content, with updates every four weeks.
• This move allows external developers to inspect content logic and address claims of bias, differentiating X from competitors.
• Separately, Grok (xAI) faced controversy for generating NSFW content, raising privacy and ethical concerns.
• Grok's 'Companions' and 'spicy mode' features, which allowed suggestive visuals, boosted user engagement but increased reputational risk.

Why It Matters: X aims for transparency by open-sourcing its algorithm, while Grok faces backlash over NSFW AI content.