Asit Modi on TMKOC's Success: Never Expected Jethalal-Dayaben's Immense Love

• Asit Kumar Modi expressed surprise at the immense love received by "Taarak Mehta Ka Ooltah Chashmah" characters like Jethalal and Dayaben.
• The show, launched in 2008, broke the trend of 'saas-bahu' dramas by becoming a daily sitcom.
• It remains the longest-running non-fiction comedy show, loved by all ages for 16 years.
• Modi's initial aim was to create a simple, family-friendly show based on everyday life, offering comfort and happiness.
• He saw a need for clean, entertaining comedy in 2008 when most TV shows were serious.

Why It Matters: Asit Modi created TMKOC for family comfort, never anticipating its iconic characters' massive success.