Dhurandhar sparks cinema revival in Kashmir's small towns

• Ranveer Singh's film 'Dhurandhar' recorded houseful shows in Jammu & Kashmir, including smaller towns like Shopian and Pulwama.
• The strong audience turnout for 'Dhurandhar' signals a renewed demand for cinema-going in regions with limited theatrical exhibition.
• Citara, a multiplex chain operating small-format theatres, supported the film's performance by providing accessible and affordable big-screen options.
• The film's success highlights an untapped demand for theatrical viewing in Tier 2 and Tier 3 locations when pricing and scale align with local market realities.
• Smaller theatres with lower operating costs are emerging as a viable exhibition model, filling a structural gap in under-screened areas beyond metro cities.

Why It Matters: This shows cinema's revival in smaller cities, driven by affordable, accessible theatres.