Shraddha Kapoor hails 'Dhurandhar' success, film revives J&K cinema

• "Dhurandhar" achieved significant success, including houseful shows in Jammu & Kashmir, even in smaller towns like Shopian and Pulwama.
• The film's strong performance in J&K, supported by Citara's small-format theatres, indicates a renewed demand for accessible cinema in the region.
• Shraddha Kapoor praised "Dhurandhar" for its success despite "negative PR machinery" and "manufactured controversies," expressing trust in audiences.
• Industry observers note the film's success in non-multiplex areas fills a structural gap, proving audiences will attend affordable, local screenings.
• Citara Plex MD, Rahul Nehra, highlighted their strategy of building right-sized cinemas for smaller markets, reinforced by "Dhurandhar's" strong local response.

Why It Matters: Dhurandhar's success shows renewed cinema demand in underserved J&K towns.