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Dhurandhar Drives Record Popcorn & Pepsi Sales for PVR INOX and Other Cinemas
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Dhurandhar's Four-Hour Run Boosts Popcorn Profits for PVR INOX, Multiplexes
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Moneycontrol
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23-02-2026, 12:57
Dhurandhar's Four-Hour Run Boosts Popcorn Profits for PVR INOX, Multiplexes
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Dhurandhar's extended runtime led to record food and beverage sales for PVR INOX and other multiplexes.
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PVR INOX's Spend Per Head (SPH) surged to nearly Rs 190, exceeding Rs 200 on weekend evenings.
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The film's success reversed a sluggish start to the quarter for F&B sales, ending 5% higher than the previous year.
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Miraj Cinemas recorded its highest F&B sales of Rs 13 crore during Dhurandhar's run, with cola and popcorn as top sellers.
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Roongta Cinemas saw December F&B collections double, attributing 48% of quarterly sales to the film's impact.
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