Dhurandhar's Four-Hour Run Boosts Popcorn Profits for PVR INOX, Multiplexes

• Dhurandhar's extended runtime led to record food and beverage sales for PVR INOX and other multiplexes.
• PVR INOX's Spend Per Head (SPH) surged to nearly Rs 190, exceeding Rs 200 on weekend evenings.
• The film's success reversed a sluggish start to the quarter for F&B sales, ending 5% higher than the previous year.
• Miraj Cinemas recorded its highest F&B sales of Rs 13 crore during Dhurandhar's run, with cola and popcorn as top sellers.
• Roongta Cinemas saw December F&B collections double, attributing 48% of quarterly sales to the film's impact.