Dhurandhar Effect: Rs 1,000-Crore Blockbuster Sparks Popcorn Boom, Boosts Agriculture

• The film 'Dhurandhar' crossed Rs 1,000 crore domestically, triggering a significant popcorn boom in multiplexes and impacting agricultural markets.
• Multiplexes, like PVR INOX, saw F&B revenues climb 14% and average F&B spend per head rise to Rs 146, with popcorn being a high-margin product.
• Popcorn sales surged during 'Dhurandhar's extended run, with Spend Per Head (SPH) at PVR INOX reaching nearly Rs 190, often exceeding Rs 200 on weekends.
• The Indian popcorn market is projected to grow from $366.6 million in 2024 to $662.7 million by 2030, with cinema consumption as a key driver.
• The film's success created a ripple effect through supply chains, increasing demand for popcorn kernels and influencing procurement in popcorn maize farming regions.