Emraan Hashmi's Gold Suitcases at Mumbai Airport: Smuggling or Smart Promotion?

• Actor Emraan Hashmi was seen at Mumbai airport with suitcases seemingly full of gold biscuits, sparking viral speculation.
• Photos and videos of Hashmi with large quantities of gold quickly went viral, leading netizens to question if he was involved in smuggling.
• The incident was later revealed to be a unique promotional stunt for his new web series 'Taskaree'.
• In 'Taskaree', Emraan Hashmi plays a customs officer investigating smuggling, making the airport gold display a fitting PR activity.
• The creative marketing strategy successfully generated significant buzz and trending discussions on social media for the series.

Why It Matters: Emraan Hashmi's viral gold 'smuggling' at Mumbai airport was a clever promotional stunt for his new web series 'Taskaree'.