Netizens slam SM Entertainment's Hearts2Hearts ad as "disgusting."

• SM Entertainment faces backlash over a Hearts2Hearts advertisement for barenbliss cosmetics.
• Netizens call the ad "disgusting" and "inappropriate" due to a prop resembling female genitalia.
• Concerns are heightened as some Hearts2Hearts group members are reportedly minors.
• Critics question how the controversial concept was approved by SM Entertainment.

Why It Matters: SM Entertainment's 'disgusting' ad with minors sparks ethical concerns and backlash.