Mallika Prasad on 'Mardaani 3' Villain Reveal: YRF's Strategy for Maximum Impact

• Mallika Prasad, known as 'Amma', is the first female villain in the Mardaani franchise, making a significant impact in Mardaani 3.
• Yash Raj Films deliberately kept Mallika's look under wraps pre-release to create a surprise reveal and maximize the character's on-screen effect.
• The strategy aimed to protect the aura of Mallika and Amma for the big screen, unleashing her to media during post-release promotions.
• Mallika highlights the positive fan feedback and the 'creepy supervillain vibes' of Amma, enhanced by John Stewart Eduri's score and Sarthak Kalyani's songs.
• Mardaani 3, starring Rani Mukerji, is on track to be a hit, continuing the franchise's legacy of socially relevant storytelling and marking Rani's 30 years in cinema.