Mallika Prasad Reveals YRF's Secret Strategy for 'Mardaani 3's' Amma Character

• Mallika Prasad, who plays 'Amma', the first female villain in the 'Mardaani' franchise, discusses Yash Raj Films' strategy.
• YRF intentionally kept Mallika's identity as Amma under wraps to create a surprise reveal for the audience.
• The strategy aimed to build anticipation and enhance the impact of Amma's character, which is described as having 'creepy supervillain vibes'.
• 'Mardaani 3' is on track to be a hit, continuing the franchise's success with strong collections and positive reviews.
• The film features Rani Mukerji as Shivani, investigating a human trafficking network led by Amma, which also uncovers a beggar mafia.