Netflix Hikes US Subscription Prices Across All Plans

• Netflix has increased prices on all its plans in the US, pushing into new programming formats like video podcasts and live sporting events.
• The ad-supported tier now costs $8.99 (up from $7.99), the standard plan is $19.99 (up $2), and the premium plan is $26.99 (up from $24.99).
• The cost to add an extra member has also increased to $7.99 for ad-supported and $9.99 for ad-free plans.
• Netflix scrapped its cheapest ad-free 'basic' plan in 2023, leaving users with more expensive options.
• Analysts estimate the price hike will boost Netflix's US-Canada average revenue per subscriber by 6% year-over-year in 2026.