Prime Video Doubles Down on India: Global Storytelling & IP at 2026 Showcase

• Prime Video emphasizes India's strategic importance, focusing on scalable IP, global content travel, and diversified streaming models.
• India is a core acquisition driver for Prime membership and one of Prime Video’s largest global investments.
• Indian Originals see 25% viewership from outside India, with titles like The Family Man and Mirzapur gaining global appeal.
• Prime Video announces India’s first streaming superhero universe, “Kalyug Warriors,” alongside new and returning titles.
• Key priorities include expanding accessibility, globalizing Indian content, building IP/franchises, and supercharging the movies business.