Prime Video India's Winning Strategy: Local Stories, Ads, and Pricing Drive OTT Growth

• Prime Video identifies India as a critical global market due to rapid content consumption growth and expanding streaming reach.
• Local storytelling is central to success in India, crucial for building a large-scale business given the country's linguistic diversity.
• India has influenced global product innovation, with mobile-only plans and lower-cost tiers first introduced there and replicated elsewhere.
• The platform is adopting a hybrid monetization model combining subscriptions, advertising, rentals, and free streaming.
• About 25% of viewing for Indian content on Prime Video now comes from audiences outside the country, scaling Indian content globally.