Saregama Partners Bhansali Productions for Music Rights, Strategic Content Push

• Saregama India announced a strategic partnership with Sanjay Leela Bhansali’s Bhansali Productions, including an equity investment.
• Bhansali Productions will exclusively sell music rights of all future films to Saregama under a pre-agreed pricing formula.
• This move aligns with Saregama's shift from in-house film production to strategic content collaborations.
• Bhansali Productions retains IP and creative control, while Saregama provides governance and financial oversight.
• The partnership is expected to be earnings-per-share accretive by FY27 and improve margins for Saregama.

Why It Matters: Saregama's strategic investment in Bhansali Productions secures exclusive music rights and boosts content pipeline.