Saregama Partners Bhansali Productions for Exclusive Music Rights, Content Collaboration

• Saregama India and Bhansali Productions Pvt Ltd formed a strategic partnership with an equity investment.
• Bhansali Productions will exclusively sell music rights of all future films to Saregama under a pre-agreed pricing formula.
• The deal ensures a steady pipeline of premium film music for Saregama, controlling acquisition costs.
• Bhansali Productions retains IP ownership and creative control; Saregama provides governance oversight.
• Saregama plans to streamline in-house film production, focusing on strategic collaborations.

Why It Matters: Saregama secures exclusive music rights and content collaboration with Bhansali Productions.