T20 World Cup 2026 Shatters Records, Fuels Global Cricket Boom in New Markets

• T20 World Cup 2026 sets new concurrent streaming record during India vs West Indies Super 8 match, surpassing 2024 final.
• ICC.tv registers more users and total minutes watched than the entire 2024 event, with semi-finals still pending.
• Unique users grew by 28% and total playtime by 56% compared to the 2024 Super 8 stage.
• Non-traditional markets show strongest growth (69% user increase), with Germany (150%), Italy (136%), Japan & South Korea (100%+) leading.
• Multi-language feeds (Hindi, Urdu, Nepali, Japanese, Bahasa Indonesia) account for nearly half of total playtime, enhancing global accessibility.