T20 World Cup 2026 Shatters Records, Fuels Global Cricket Boom in New Markets
FFirstpost•03-03-2026, 16:12
T20 World Cup 2026 Shatters Records, Fuels Global Cricket Boom in New Markets
- •T20 World Cup 2026 sets new concurrent streaming record during India vs West Indies Super 8 match, surpassing 2024 final.
- •ICC.tv registers more users and total minutes watched than the entire 2024 event, with semi-finals still pending.
- •Unique users grew by 28% and total playtime by 56% compared to the 2024 Super 8 stage.
- •Non-traditional markets show strongest growth (69% user increase), with Germany (150%), Italy (136%), Japan & South Korea (100%+) leading.
- •Multi-language feeds (Hindi, Urdu, Nepali, Japanese, Bahasa Indonesia) account for nearly half of total playtime, enhancing global accessibility.