Australia Bans Celebrity Gambling Ads, Curbs Promotions to Protect Children

• Australia announces sweeping restrictions on gambling advertising, effective from 2027, to reduce public health risks and limit children's exposure.
• New rules include a ban on celebrity and sports star endorsements in gambling promotions.
• Gambling ads on broadcast TV will be capped at three per hour between 6 a.m. and 8:30 p.m., with a complete ban during live sports within those hours.
• Online promotions will be restricted to logged-in users over 18 with an opt-out option; radio ads banned during school drop-off/pick-up.
• The reforms will impact major online betting firms like Flutter Entertainment and Entain, with Tabcorp Holdings' shares already seeing a decline.