Krafton India Explores In-Game Ads for BGMI Amidst Brand Integrations

• Krafton India is conducting an extensive in-game survey among BGMI players to gauge their attitudes towards in-game advertising and monetization.
• The survey covers gameplay behavior, spending patterns (on UC), and willingness to engage with various ad formats like post-match ads, matchmaking ads, and ad-linked reward crates.
• Industry experts suggest the detailed questionnaire indicates Krafton's intent to integrate ads without disrupting gameplay, balancing user experience with monetization.
• Despite the survey, a Krafton India spokesperson stated that no ad monetization plans are currently under review, calling it part of regular user feedback.
• BGMI has recently seen significant brand collaborations, including partnerships with Royal Enfield and Mahindra, integrating vehicles into the game for experiential marketing.

Why It Matters: Krafton India is actively researching in-game advertising potential in BGMI, balancing monetization with user experience.