YouTube Unveils AI-Powered Playables Builder for User-Created Games

• YouTube launches Playables Builder, an AI-powered tool (using Gemini 3) in closed beta, enabling users to create simple games from text, video, or image prompts.
• This initiative expands YouTube's casual gaming efforts, democratizing game creation on its platform.
• Select creators like Sam, Ay Christene, and Gohar Khan are already experimenting with the tool.
• Playables hosts lightweight casual games such as Angry Birds Showdown, Words of Wonders, and Trivia Crack.
• The move comes as traditional console gaming faces challenges like declining sales, RAM shortages, and rising costs for consoles like Xbox Series X and PlayStation 5 Pro.

Why It Matters: YouTube empowers users with AI to create games, expanding its casual gaming presence amid console market shifts.