DPOs Secure 80% of TV Revenue Amidst TRAI Regulations Impacting Broadcasters

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DPOs Corner 80% TV Revenue, Broadcasters Struggle Under TRAI Rules

DPOs Corner 80% TV Revenue, Broadcasters Struggle Under TRAI Rules

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Storyboard•24-03-2026, 11:00

DPOs Corner 80% TV Revenue, Broadcasters Struggle Under TRAI Rules

•Distribution Platform Operators (DPOs) retain up to 80% of subscriber revenue, leaving broadcasters with only 20% despite funding all content.
•Current TRAI regulations, including Network Capacity Fee (NCF) and revenue-sharing rules, create a structural imbalance, weakening incentives for content investment.
•94% of viewers find NCF an unfair "platform toll," and 84.6% are unhappy paying it even for free-to-air channels, leading to subscriber churn.
•Pay-TV households are projected to decline from 120 million in 2022 to 84 million by 2026, with DD Free Dish gaining traction due to affordability concerns.
•The report calls for pricing flexibility, NCF reduction, and removal of structural barriers like carriage fees to ensure the broadcasting sector's sustainability.

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