Indian TV Sector Sees Revenue Drop to ₹61,700 Crore Amid Ad and Subscription Declines: FICCI-EY

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TV Revenues Plummet to ₹61,700 Crore: Ad & Subscription Declines Hit Growth

Yet, the story of television is not one of disappearance, but transformation. The medium continues to reach around 745 million individuals each week, highlighting its enduring scale and relevance in a country as diverse as India.

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Storyboard•24-03-2026, 11:30

TV Revenues Plummet to ₹61,700 Crore: Ad & Subscription Declines Hit Growth

•Television industry revenues declined to ₹61,700 crore in 2025, facing pressure from digital platforms and changing consumer behavior.
•The decline was driven by a 10% fall in advertising revenue and an 8% drop in subscription revenue, with 11 million pay-TV households lost.
•Despite challenges, TV still reaches 745 million individuals weekly, maintaining its scale and relevance in India.
•Connected TV is reshaping the segment, with weekly active homes growing to 40 million in 2025, blurring lines between traditional and digital viewing.
•The broader M&E industry grew 9% to ₹2,78,000 crore in 2025, with digital media surpassing ₹1,00,000 crore and leading revenue share.

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