IMDb: Southern Cinema's Ascent Marks Indian Film Realignment

• IMDb's "25 Years of Indian Cinema" report (2025) highlights a "durable realignment" in Indian cinema, not a replacement.
• Southern Indian film industries have significantly risen in national prominence, challenging the Bollywood-centric view.
• Streaming services enabled this shift, but audience preference for resonant stories, not language, is the primary driver.
• Southern productions now dominate popularity, with 19 of the top 50 films (2015-2024) originating from the South.
• This realignment expands Indian cinema's creative and commercial base, fostering cross-industry collaboration.

Why It Matters: This report redefines Indian cinema's landscape, affecting future content and audience engagement.