India's Consumer Durables Market Projected to Hit ₹3 Lakh Crore by 2029: GI Group Analysis
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India's Consumer Durables Market to Hit ₹3 Lakh Crore by 2029: GI Group Report
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Storyboard•26-02-2026, 12:47
India's Consumer Durables Market to Hit ₹3 Lakh Crore by 2029: GI Group Report
•India's consumer durables market is projected to reach ₹3 Lakh Crore by 2029, growing at an 11% compound annual rate, driven by rising incomes and technology demand.
•Young professionals account for 37% of sales, with 74% of Gen Z using EMIs or Buy Now, Pay Later for purchases, accelerating the shift to premium products.
•Women are key decision-makers, with 61% making more aspirational purchases, prioritizing lifestyle-enhancing products.
•Product features (68%) and reviews (61%) now outweigh price (59%) as top buying criteria, with 70% willing to pay more for performance and durability.
•Faster replacement cycles (46% every 2-3 years) and declining brand loyalty (63% open to switching) highlight the importance of after-sales service and customer experience.
