Trump 'Likes Turmoil,' Flags Business Uncertainty at Davos 2026: Martin Sorrell

• Martin Sorrell, Chairman of S4Capital, stated at Davos 2026 that US President Donald Trump thrives on disruption and deliberately creates controversy, citing his stance on Greenland.
• Sorrell described Trump's tariff threats as a classic strategy, noting that the 2026 Davos gathering would be heavily influenced by a large US delegation.
• Trump announced plans to impose 10 percent tariffs on eight European nations, including Denmark, starting February 1, 2026, escalating tensions over Greenland and linking it to global security.
• The tariffs, set to rise to 25 percent by June 1 if no agreement is reached on Greenland, were justified by Trump as a way for Denmark to "give back" after decades of US subsidies to Europe.
• Sorrell highlighted the significant uncertainty for global businesses due to rising geopolitical tensions, mentioning conflicts in Venezuela, Iran, and Greenland as examples of a turbulent time.

Why It Matters: Trump's disruptive style and geopolitical tensions are creating significant uncertainty for global businesses.