Labour Minister Urges Quick Commerce Firms to Drop 10-Minute Delivery Branding

• Union Labour Minister Mansukh Mandaviya met quick-commerce companies like Blinkit, Zepto, Zomato, and Swiggy.
• Mandaviya urged firms to discontinue 10-minute delivery branding to protect gig workers' rights and improve working conditions.
• The move aims to reduce pressure from aggressive delivery promises and ensure greater safety for delivery partners.
• Major aggregators have reportedly agreed to remove the ultra-fast delivery branding; Blinkit has already updated its tagline.
• This initiative follows a New Year's Eve strike by over 200,000 delivery riders demanding better pay and safety, highlighting the human cost of ultra-fast delivery.

Why It Matters: Labour Minister pushes quick commerce to drop 10-minute delivery branding for gig worker welfare.