Indian Skin Burning Out: The Rise of Skin Fatigue and Barrier Damage

• Excessive skincare routines, viral trends, and product overload are leading to a new concern called 'skin fatigue' among Indian consumers.
• Skin fatigue manifests as dullness, irritation, sensitivity, breakouts, and reduced product efficacy, primarily due to a compromised skin barrier.
• Over-cleansing, frequent exfoliation, and aggressive use of active ingredients like retinoids and Vitamin C without proper recovery time are major contributors.
• Constant product switching, environmental stressors (heat, pollution, UV), and lifestyle factors (stress, poor sleep) further exacerbate skin barrier damage.
• Experts recommend a 'barrier-first' approach: simplified routines, gentle cleansing, consistent sunscreen, and moisturizers rich in ceramides for recovery.

Why It Matters: Over-enthusiastic skincare and environmental factors are causing widespread skin fatigue and barrier damage in India.