NAD+ in Skincare: The New Anti-Aging Frontier or Just Hype?

• NAD+ is a critical coenzyme vital for cellular energy production and DNA repair, with levels declining by 50% by middle age, contributing to visible aging.
• It activates Sirtuins, enzymes that protect DNA from damage caused by UV radiation and oxidation, improving skin texture and resilience.
• The trend appeals to modern consumers seeking optimization and bridges clinical medicine with luxury beauty, especially among urban professionals.
• Benefits include defending against urban stressors like blue light and pollution, supporting hair follicle health, and reducing mental fatigue.
• Delivery methods vary: IV drips offer immediate absorption but are costly and invasive (₹15,000+ per session), while oral supplements face absorption issues; topical application is emerging as a targeted solution for localized skin aging.

Why It Matters: NAD+ is gaining popularity in skincare for its cellular regeneration benefits, but delivery method is key for effectiveness.