Scent Layering: Young Indians Craft Unique Fragrance Playlists

• Young Indians, particularly Gen Z and millennials, are embracing scent layering, blending multiple perfumes to create personalized 'fragrance playlists'.
• This trend allows for experimentation, matching scents to moods, schedules, and identities, moving beyond single-perfume use.
• Abdullah Ajmal, CEO of Ajmal Group, highlights this as part of a broader hyper-personalization trend fueled by social media and influencers.
• Layering enhances scent depth, improves longevity, and offers a cost-effective way to create unique aromas by reinventing existing perfumes.
• Fragrance brands are adapting by launching layering-friendly collections, making the practice accessible and popular for gifting.

Why It Matters: Young Indians are actively creating unique scent identities through perfume layering, reflecting a shift towards hyper-personalization.